Industry News | February 25, 2013

Vincent Celano Designs First Clarke’s Standard Burger Joint

Vincent Celano of Seed Design has just completed the design of Clarke’s Standard, P.J. Clarke’s iteration of a casual authentic burger joint. This quick serve restaurant, located on Lexington Avenue and 54th Street, provides guests with the brand’s famous menu, a classic New York-inspired interior, and a convenient dining spot for locals.

Celano created this retro establishment to reflect the brand’s classic, unmistakable identity. The space’s layout provides the perfect quick serve environment while incorporating elements like reclaimed wood beams and a white laminate counter face with red metal trim details, reminiscent of P.J. Clarke’s original butcher shop.
 
The distressed wood detail, complemented by vintage porcelain and white marble countertops, infuses the space's modern layout with an old world vibe. All of the metallic details, including the authentic steel meat rails and hooks on the ceiling, have blackened stainless steel and red accented pieces, matching the custom concrete finish floor and evoking a vintage butcher shop. The space’s artwork depicts graphic representations of the history and personalities of New York’s most famous butcher shops.