Industry News | March 1, 2011

Vive Jacques: Jack in the Box Rolls Out Croissant Deal

The French have given Americans a lot to celebrate over the years—the Statue of Liberty, some cheap real estate (remember the Louisiana Purchase?), and a buttery bread called a croissant. As a savory salute to the latter’s invention, Jack in the Box restaurants are serving up a deal that will have guests shouting, “Vive Jacques!” For a limited time at participating restaurants, Jack in the Box is offering two Croissant Sandwiches for $3 plus tax.

Croissant is not just a fun word to say, it’s a savory way to jumpstart any breakfast,” says Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. “This limited-time offer is a great value for our guests that will fill them up without draining their wallets. And with our full menu available all day every day, guests can order our Croissant Sandwiches any time.”

Jack in the Box guests can choose from two Croissant Sandwiches, each served on a flakey, buttery croissant. The Sausage Croissant features a sausage patty, egg, and American cheese, and the Supreme Croissant features ham, an egg, American cheese, and new hickory-smoked bacon.

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