Industry News | February 20, 2006
Waffle House Now Accepting Credit Cards
"We wanted to make sure credit cards were here to stay before we started accepting them," jokes Walt Ehmer, Waffle House vice president and the "Walt" of Walt's Soup. "Seriously, we listen to our customers to find ways to enhance their Waffle House experience, and accepting credit cards was the biggest suggestion we heard."
Since opening the first restaurant in Avondale Estates, Georgia, in 1955, Waffle House company restaurants have been cash only. Through the years some restaurants experimented with ATMs, but, in the end, the company decided accepting credit cards was the best solution.
"With many in our society not carrying cash, this gives them the convenience of eating with us and then using their credit cards," says Ehmer.
Ehmer expects many of the Waffle House franchise owners to start accepting credit cards as well.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems