Industry News | March 11, 2009

Watch Out Birmingham: Ala. Now Runs on Dunkin'

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Dunkin' Donuts signed a multiunit store-development agreement with RFS, LLC for the development of 21 restaurants in the Birmingham market. The franchisee's plans call for one unit to open in the next 12 months, and the balance within the next 5 to 6 years. Dunkin' Donuts opened franchise development for the entire state of Alabama in the Spring of 2008. On February 11, 2009 Dunkin' Donuts opened its first South Alabama store -- in Dothan (2141 Ross Clark Circle).

The leadership of RFS views the opportunity to develop the Dunkin' Donuts brand as a long-term investment in the local community and they understand the development objectives of the local business community and identify Dunkin' Donuts brand as one they believe fills a need in Birmingham and surrounding communities.