Industry News | July 15, 2010

Watch Your Employees: KFC Lures 'Two-Timers'

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KFC, the brand that created the Double Down, is bringing the bun back for a new sandwich, the Doublicious, and an offer that will get the attention of competing fast food chains—and their employees. KFC is so confident in the Doublicious’ one-of-a-kind sweet and savory flavor combination, it is offering free Doublicious sandwiches to the first 10 employees of a competitive fast food restaurant who visit participating KFC restaurants on July 20.

“KFC continues to generate buzz in the sandwich business by following up the Double Down with the Doublicious, a combination of sweet Hawaiian bread and savory boneless chicken,” says Javier Benito, executive vice president of marketing and food innovation for KFC. “In fact, this combination results in a signature sandwich that is so good, we are certain that even people who work for our competitors will want to secretly switch teams to enjoy one.”

The new Doublicious combines a savory boneless chicken filet with a sweet Hawaiian Bread bun for a sweet and savory taste. The Original Recipe Doublicious includes an Original Recipe filet topped with bacon, Monterey Jack cheese, and Colonel’s Sauce. The Grilled Doublicious is a grilled filet topped with Monterey Jack cheese, lettuce, and honey mustard barbecue sauce.

The Doublicious is available at KFC restaurants coast to coast. The Doublicious Combo includes Potato Wedges and a drink for $5. The sandwich can also be purchased a la carte.