Industry News | June 15, 2010

Watermelon and Frozen Yogurt: Perfect Summer Pair

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Summer is here, and Pinkberry will introduce a new summer treat on June 25, when its new combination of watermelon frozen yogurt topped with fresh watermelon puree, diced watermelon, and diced cucumbers arrives in stores nationwide. The trend-setting new flavor combination will be available at Pinkberry locations for eight weeks or until supplies run out.

To celebrate the introduction, each Pinkberry location will host a Watermelon Happy Hour daily from 5-7 p.m. when customers will receive any size serving of watermelon Pinkberry, including swirls, side by sides, and toppings for half price. The Watermelon Happy Hour will start June 25 when the new combination arrives in stores and will last until the watermelon limited edition flavor runs out in August.

“With our creative combination of fresh watermelon and cucumber, Pinkberry brings yet another surprising and unique taste experience to customers,” says Ron Graves, CEO of Pinkberry. “Watermelon is a flavor that epitomizes summertime and Pinkberry’s new frozen yogurt made with real watermelon is the most authentic and refreshing watermelon flavor out there. It’s only here for a short time so come in and try this new exciting taste pairing while you can.”

Each serving of watermelon Pinkberry comes doused with complimentary freshly blended watermelon puree to bring out refreshing and authentic watermelon taste. Blended by Pinkberry staff throughout the day, the fresh watermelon puree is poured on top of the new watermelon swirly treat—as little or as much as customers prefer. The healthy, fresh new toppings are packed with vitamins and low in calories.
News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.