Industry News | May 23, 2014

Wendy’s Adds Steakhouse Flair in New Cheeseburger

Leave your suit and tie at home this summer—Wendy’s is serving steakhouse taste without the steakhouse price with the introduction of the new Steakhouse Jr. Cheeseburger Deluxe.

The new limited-time cheeseburger boasts a fresh, never-frozen beef hamburger patty seasoned with steakhouse seasoning, melted cheese and a garlic aioli sauce made with roasted garlic, onion, and Dijon mustard. The hamburger patty is topped with sliced red onion, hand-cut tomato and hand-leafed lettuce. The Steakhouse Jr. Cheeseburger Deluxe is $1.49* at participating locations.

“The Steakhouse Jr. Cheeseburger Deluxe features steakhouse-inspired flavors, such as savory seasoning and garlic aioli, bringing premium ingredients you wouldn’t expect to find on a value menu,” says Liz Geraghty, Wendy’s vice President of brand marketing. “This delicious new addition to the Right Price Right Size Menu delivers on our continued promise to give consumers new taste experiences on any budget.”

The Wendy’s value menu features five different cheeseburgers, three types of chicken wraps, two side salad options, chili, a chicken sandwich, and more. The Right Price Right Size Menu has options starting at 99 cents*.

The Steakhouse Jr. Cheeseburger Deluxe is another component of Wendy’s ongoing brand transformation initiative, which includes menu innovation, the re-imaging of restaurants, an updated Wendy’s logo, new crew uniforms, consumer-preferred menu boards and packaging, and a completely overhauled website.

*Suggested RPRS Menu options and pricing.  Prices and participation may vary.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.