Industry News | February 10, 2014

Wendy’s and Someecards Start Lunch Intervention

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Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether. As workers trudge back to the office amidst winter weather conditions, Wendy’s will urge them not to take shelter with the all-too-familiar lunch habits.

Recent surveys reveal as many as two-thirds of workers eat at their desks—or not at all—for lunch. And a 2013 study in the American Management Journal found that employees who work through lunch feel more stress and are less productive than those who take a break.

Wendy’s is encouraging workers to change their ways with a new savory sandwich: the Ciabatta Bacon Cheeseburger.

Consumers can send a humorous “lunch intervention” e-card to colleagues who are serial at-desk eaters. Wendy’s, in partnership with Someecards, is releasing 20 e-cards asking consumers to reconsider their boring lunch choices and go for something livelier, like Wendy’s new Ciabatta Bacon Cheeseburger.

For a limited time, those who heed the advice can enjoy from participating Wendy’s its new Ciabatta Bacon Cheeseburger, which features Mediterranean-inspired ingredients like rosemary garlic aioli and roasted chopped tomatoes on a hot quarter-pound patty. A spring mix made from nine different greens, Asiago cheese, and applewood-smoked bacon round out this combination of contrasting flavors and textures, nestled between toasted ciabatta bread.

E-cards will be available through early March; and five of the e-cards will be available in Spanish.