Industry News | March 8, 2011

Wendy’s Beverage Menu Gets ‘Pure’ Addition

Wendy’s has added Nestlé Pure Life Purified brand bottled water to its beverage menu, demonstrating a continued commitment to offering patrons nutritious food and beverage options.

“Increasingly, people want nutritious foods and beverages, and Nestlé Pure Life provides Wendy’s customers with a refreshing, calorie-free choice,” says Rex Griswold, vice president of sales for Nestlé Waters North America. “Premium-quality water is a vital ingredient in healthy lifestyles, and we’re excited to be working with one of the world’s leading restaurant brands to help hydrate customers across the country.”

“Wendy’s is committed to providing our customers with high-quality food made with real, fresh, wholesome ingredients, consistent with our 'Real' brand strategy,” says Denny Lynch, Wendy’s vice president of communications. “By offering Nestle Pure Life bottled water, our customers have a quality water option from a brand they can trust.”

Nestlé Waters North America aims to be a good neighbor, with a focus on environmental sustainability. The half-liter bottle of Nestle Pure Life sold at Wendy’s is recyclable and has the lightest environmental impact of any other packaged beverage on the market thanks to its minimal plastic content.