Industry News | August 28, 2013
Wendy’s Brings Back Crowd Favorite
In response to consumers’ pleas, Wendy’s is bringing back its Flatbread Grilled Chicken sandwiches for a limited time. First introduced in late March, Wendy’s Flatbread Grilled Chicken sandwiches redefined grilled chicken by layering bold flavor inside a toasted, multi-grain artisan flatbread. The reintroduction of Flatbread Grilled Chicken sandwiches comes at a time when consumers are looking for exciting flavors that are anything but flat.
Wendy’s Flatbread Grilled Chicken sandwiches are accessible, affordable, and meet consumers’ needs for nutritious, high-quality ingredients. Available for a limited time, the sandwiches are offered in two bold flavors – Asiago Ranch and Smoky Honey Mustard.
In celebration of the sandwiches’ return, Wendy’s has launched a #6SecondsFlat digital campaign to give fans a platform to share their personalized taste tests. From now until September 29, consumers are asked to taste one of the flatbread sandwiches and share their thoughts through a short video on Vine, Instagram, or Twitter using #6SecondsFlat. Each week, participants will have the chance to win $6,000.
“Wendy’s Flatbread Grilled Chicken Sandwiches set a new standard for baked bread in quick service. In fact, when we first introduced them, these sandwiches helped drive our premium chicken sandwich units to the highest levels in six years,” says Craig Bahner, Wendy’s chief marketing officer. “With #6SecondsFlat, we’re stepping up our digital innovation, too– tapping into the short-form video trend and giving consumers an interactive way to share their dining experience.”
Wendy’s Flatbread Grilled Chicken sandwiches feature the perfect five-grain flatbread and include all-white meat chicken, topped with a spring mix featuring nine different types of fresh greens, and hand-sliced tomatoes.
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