Industry News | May 27, 2008

Wendy’s Father’s Day Frosty Promotion Helps Children in Foster Care

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Wendy’s is offering a special Father’s Day promotion. The second annual Father's Day Frosty Weekend gives people another way to support the cause of foster care adoption and help the more than 129,000 U.S. children who are waiting for families.

During Father's Day Weekend, June 14 and 15, Wendy's will donate 50 cents from the sale of every Frosty product, including new Frosty Shakes, at participating restaurants, to the Dave Thomas Foundation for Adoption.

The goal is to raise more than $1.3 million to support the work of the non-profit Foundation and its signature program, Wendy's Wonderful Kids (WWK). This program funds and supports full-time adoption recruiters at local agencies in all 50 states, the District of Columbia, and Canada to match parents with waiting foster care children.

"The Wendy's system is very proud to be involved with this special event that helps support our Founder's most passionate cause--finding a permanent and loving home for every child," says Wendy's Chief Executive Officer and President Kerrii Anderson, who serves on the board of the Dave Thomas Foundation for Adoption.

"Our first year was a resounding success and raised $1 million for the Foundation. We've set our 2008 goal at $1.3 million, and we hope families will find this an enjoyable way to celebrate Father's Day while making a difference in the lives of others."

To date, 3,500 children in foster care have been served by the growing WWK program.