Industry News | February 24, 2014

Wendy’s Lures Back Fans with Premium Cod Sandwich

Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited time.

When it comes to fish sandwiches, Wendy’s schools the competition with its North Pacific cod fillet, lightly breaded in crispy panko crumbs and topped with lettuce and creamy tartar sauce.

“While consumers have high hopes for fish sandwiches from a [quick serve], they are often disappointed. That’s why we take such care in crafting an exceptional fish sandwich for our customers. From the 100-percent North Pacific cod, the flaky hand-cut fillet, the crunch of the panko breading, or the creamy tartar sauce, Wendy’s Premium Cod Sandwich is fish done right,” says Derek Detenber, vice president of marketing. “In a sea of fairly unremarkable fast-food fish sandwiches, we believe the Wendy’s Premium Cod sandwich rises above the rest.”

The Premium Cod sandwich can be enjoyed on its own or combined with a Side Salad, Small Chili, a Baked Potato, or Natural-Cut French Fries with Sea Salt. Wendy’s Premium Cod sandwich is available at participating locations for a limited time until April 21, 2014, at the suggested retail price of $3.39.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.