Industry News | June 16, 2009
Wendy’s/Arby’s to Seed Middle East and North Africa with Cobrands
This marks the first agreement with an international franchisee to build dual-branded restaurants since the formation of Wendy’s/Arby’s Group in September 2008. The development of dual-branded restaurants is an important component of Wendy’s/Arby’s Group’s long-term international strategy and growth plan.
A subsidiary of Al Jammaz Group, Specialized Catering Services Est., with regional offices in Dubai, United Arab Emirates, is scheduled to open the first of these restaurants in Saudi Arabia by early 2010.
“Dual branding will enable us to offer an exceptional range of high-quality menu choices from our two great brands under one roof," said Roland Smith, President and Chief Executive Officer, Wendy’s/Arby’s Group.
“We believe dual-branded restaurants will generate higher sales volumes and better return on investment, making this approach particularly compelling to our international franchisees,” added Smith.
There are currently two Arby’s restaurants in the region, located in Dubai and Qatar. These restaurants are not part of the announced agreement with Al Jammaz.
“Earlier this year, we brought in Darrell van Ligten, Senior Vice President, Strategic Development, to lead our dual branding efforts and international,” said Smith. “Darrell is working closely with International Division Senior Vice President Jim Hartenstein and his team and they are focused on disciplined expansion into selective new international markets.”
All Wendy’s and Arby’s restaurants located outside North America are franchised.
Food & Beverage
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