Industry News | October 20, 2008

Wendy's Begins Halloween Coupon Program

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Kids' trick-or-treat bags will be filled with more than just sticky sweet candy this year, some may get a coupon for a free Wendy's Jr. Frosty and help another kid find a home.

Since 1992, the Wendy's Halloween Coupon Program fundraiser has generated millions of dollars for the Dave Thomas Foundation for Adoption, supporting the Foundation's mission to move children out of foster care into forever families.

In 2007, the coupon program raised about $1.6 million for foster care adoption throughout the U.S. and Canada. "Not only does the coupon program generate national awareness for the Foundation, but the support it provides has been extraordinary," says Rita Soronen, executive director of the Dave Thomas Foundation for Adoption. "Initiatives like the Halloween program provide the resources for the Foundation to continue to ensure that every child has the opportunity to grow and thrive in a loving and permanent home."

Wendy's customers are encouraged to purchase the booklets as an alternative to passing out candy on during trick or treat festivities. One-dollar booklets can be purchased at a number of Wendy's restaurant locations nationwide.

"Our Wendy's restaurants really get behind the Halloween coupon program. It is a great way to give back to the Dave Thomas Foundation for Adoption and keep my dad's legacy alive with our customers," says Wendy Thomas Morse, Thomas 5 Limited. "Giving kids a Wendy's Jr. Frosty for trick or treat is fun and supports adoption--it doesn't get any easier than that!"

Booklet sales for the Halloween Coupon Program conclude on October 31, 2008.