Industry News | November 21, 2011

Wendy's Doubles the Fun With the "W"

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With its tantalizing taste, the new "W" cheeseburger is another winning addition to Wendy's expanding menu ... and its budget-friendly price may cause consumers to do a double take!

The "W" – with emphasis on the double – serves up two 2.25-ounce patties of sizzling, fresh, never-frozen North American* beef, with double the cheese, too.

Topped with the zesty signature sauce, the "W"  is made-to-order with fresh, quality ingredients: sweet red onions, hand-leafed lettuce, and crinkle-cut pickles, all on a buttered, toasted bun.

"With the 'W,' Wendy's gives cheeseburger lovers an indulgent taste experience at a great price," says Gerard Lewis, Wendy's senior vice president of product development.

"The 'W' continues our menu evolution, as we offer even more mouthwatering choices bursting with flavor that suit the tastes and budgets of customers. It's a real winner!"

The addition of the "W" continues Wendy's bold and innovative menu overhaul, which in the past 15 months alone has included the launch of four Garden Sensations Salads, My 99-cent Everyday Value Menu, Natural-Cut Fries with Sea Salt, and Dave's Hot 'N Juicy Cheeseburgers.

Wendy's Twitter feed (@Wendys) will be hosting a series of challenges Nov. 15 to Nov. 28, and giving select winners Best Buy gift cards and Southwest Airlines tickets.