Industry News | May 25, 2011
Wendy's Has a Berry Good Idea This Summer
Wendy's is introducing its new Berry Almond Chicken Salad—a fresh, innovative approach to salads that no other national fast food chain has accomplished. By marrying fresh berries with gourmet ingredients, Wendy's All-American salad will tantalize taste buds in its 6,200 North American restaurants during the peak growing season for strawberries and blueberries this summer.
Also, the fruits—including raspberries and acai berries—in the salad's fat-free raspberry vinaigrette dressing are "super foods" that provide significant amounts of health-promoting nutrients.
"Wendy's cares about bringing fresh ingredients from the farm to the restaurant kitchens, which is why we only offer the Berry Almond Chicken Salad when the berries are at their peak of freshness," says Ken Calwell, Wendy's chief marketing officer. "We prepare our salads fresh every day, from chopping the lettuce to slicing the fresh strawberries."
The Berry Almond Chicken Salad features fresh, tangy, plump blueberries; fresh California strawberries; California almonds roasted with sea salt; shaved Asiago cheese; and a warm grilled chicken breast.
The Berry Almond Chicken Salad follows in the footsteps of four savory Garden Sensations Salads: Apple Pecan Chicken, Baja, BLT Cobb, and Spicy Chicken Caesar, which have bolstered Wendy's salad unit sales by 60 percent over last year.
A full-sized Berry Almond Chicken Salad boasts a complete, one-cup serving of fruit. The salad's ripe strawberries and blueberries pack a powerful punch, as both are an excellent source of vitamin C. The flavorful berries are rich in antioxidants, which research suggests promote health and prevent disease. Berries also provide anthocyanins, which are unique antioxidants that give them their red and blue hues.
As an added bonus, Wendy's now offers an old-fashioned summertime favorite that perfectly complements its new seasonal salad: All-Natural Lemonade. Made with just three ingredients—premium lemons, cane sugar, and water—Wendy's All-Natural Lemonade has no preservatives.
"Our research and taste testing reveal that consumers crave fresh ingredients and new, zesty flavors that they can't find in other fast-food restaurants," Calwell says. "That's why we're sure they'll enjoy our Berry Almond Chicken Salad and a refreshing cup of Wendy's All-Natural Lemonade all summer long."
Wendy's new Berry Almond Chicken Salad is available at participating locations in both entree ($6.49, or $5.29 without chicken) and half sizes ($4.49, or $3.89 without chicken).
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