Industry News | July 7, 2000
Wendy's Hunts for Hamburger Tunes Across America
How to Enter
Hamburger lovers can submit their creations (music and lyrics required) in two ways:
1. Record their song on audio cassette tape and mail it, along with a typed copy of the lyrics, to: RollingStone.com, 640 N. LaSalle Street, Suite #560
2. Create an MP3, or online music file, and submit it, along with typed lyrics to www.sizzlinsounds.com
Musicians from all music genres have a chance to hit the big time by writing and performing an original song about their hamburger hankerings. So whether your band bangs out heavy metal tunes or you prefer to belt out a love ballad, Wendy's wants to hear your music—as long as it's original and "sings the praises" of hamburgers.
"Since the 1950s, music and hamburgers have held a special place at the heart of American pop culture, but there aren't too many hamburger songs out there," said Chris Henger, general manager of RollingStone.com. "Maybe we'll create a new 'hamburger classic' with this contest."
Two contest finalists will make an appearance on CBS' Late, Late Show with Craig Kilborn, and the Grand Prize winner will have a personal recording session with Wynn Jackson, founder and president of Country Club Enterprises and former vice president of promotion for RCA and Polygram Records.
"I've loved hamburgers since I was a little boy. I know there are plenty of people out there who love hamburgers as much as I do. I can't wait to hear how they put that passion to music," said Dave Thomas, Wendy's founder.
Submissions will be accepted from June 19-August 31, 2000. Finalists will be selected in September, and the winner
will be announced in October.
Contestants can visit www.sizzlinsounds.com to get additional contest information, official rules, MP3 tips and sample hamburger song lyrics. This interactive site is also linked to wendys.com, EMusic.com, RollingStone.com and country.com, as well as a number of local radio stations' sites across the country.
A panel of music experts—including music reviewers from Rolling Stone and TNN/CMT—will judge entries for creativity, originality, lyrics and melody with each category weighted evenly.
Contestants will compete for the chance to win one of several "Biggie" prizes, including: A grand prize—an all-expense-paid demo recording session with Wynn Jackson at Marwyn Studios in Nashville, valued at $10,000; two finalist prizes—appearance on CBS' Late, Late Show with Craig Kilborn; and five runner-up prizes—music equipment packages valued at $3,000 each
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems