Industry News | June 23, 2009

Wendy's Minnesota Franchises Update Drive-Thru

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Wendy’s FourCrown, a Minnesota-based Wendy’s franchisee of 60 stores, has installed a climate controlled WAND 46 Inch Digital Outdoor Presale board in the drive thru of its Chanhassen Wendy’s location. It is the latest addition to Wendy’s FourCrown’s lineup of WANDisplay Digital Menu and POP boards in sites across Minnesota. The heated and cooled enclosure can withstand Minnesota’s harsh winter, the heat of summer, and direct sunlight. New climate-controlled menuboard now featured in Minnesota Wendy's

Like other WANDisplay solutions, centrally managed content is pushed down to either the entire network or to specific displays. Programming day-parts and related content with the WAND Enterprise Management tool allows rapid changes to content, timing, and configurations.

“This is part of an evolution towards a convergence of technologies within the QSR space” said Greg Perrill of WAND Corporation. “Digital Menu Boards are reinforcing the Wendy’s value proposition, while driving customers to purchase higher margin items.” A Digital Presale Board combines animation and shows the customer some of the most popular combo options available for their breakfast, lunch, dinner, or snack, including dessert in real-time High Definition video.
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