Industry News | October 19, 2006

Wendy's Partners with the American Dietetic Association

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Busy parents constantly seek reliable information and practical tips on how best to feed their families. That’s why Wendy’s® has paired with the American Dietetic Association (ADA) to create Mom-RD – a program that connects parents directly with registered dietitians (RDs), respected food and nutrition experts who are certified by the ADA – for information and advice on family nutrition.

To develop the program, Wendy’s commissioned a national survey of 500 moms to determine their top family nutrition challenges and questions. Overall, nearly half of moms say nutrition information seems to change from day to day, and 30 percent find the conflicting advice confusing. Because moms make most family nutrition decisions, they want to feel confident they are making smart choices in the foods they feed their families.

Wendy’s latest step in supporting families includes a new Web site – www.Mom-RD.com. The site offers free information on family nutrition from three registered dietitians who are moms: Rachel Brandeis, MS, RD; Heidi McIndoo, MS, RD; and Victoria Shanta Retelny, RD, LD. Their personal and professional experience enables them to provide real-life insights and tips that range from how to please picky eaters to how to eat well on-the-go.

Mom-RD.com also features interactive elements such as weekly polls where parents can see what other parents are dealing with (“Do your kids ask you to buy unhealthy foods that they’ve tried and “loved” at friends’ houses?”) and an “Ask Mom-RD” section where parents can submit questions and get responses from the three RD experts. Short feature articles written by RDs also educate parents on how best to address such issues as how to deal with what kids might be eating on their own at school, or how to get kids to eat more fruits and vegetables.

In addition to the Mom-RD program, Wendy’s is unveiling nutrition posters in its stores this month. The posters, displayed for easy reference, feature details on nutritional and allergen content of menu items. The information also is available at www.wendys.com.

In addition, Wendy’s bags and food cartons will include messages about reduced trans fatty acid (TFA) levels in its French fries and chicken items. When it switched to zero-grams TFA cooking oil in August (the first major quick-service restaurant to do so), Wendy’s was able to cut TFA across its menu by 95 percent