Industry News | January 30, 2013

Wendy's Reels in Premium Fish Fillet Sandwich for Limited Time

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For a limited time, get hooked on Wendy’s Premium Fish Fillet sandwich and make every day a “Fish Fry Day.”

Wendy’s serves 100 percent North Pacific Cod hand-cut fillet, lightly breaded in a crispy panko crumb coating topped off with fresh lettuce and tartar sauce. Weighing in at 3.4 ounces, Wendy’s has reeled in a fish filet larger than its leading competitor.
 
Television commercials and online media begins on February 11th and the creative features an office setting with co-workers (who went to Wendy’s) boasting, “I bet I know what you got,” and questioning where another worker’s fish sandwich come from, leading up to the announcer saying, “You know what you got” with Wendy’s North Pacific Cod.
 
Wendy’s Premium Fish Fillet Sandwich is available for a limited time at the suggested retail price of $3.69 a la carte and $5.29 for a combo. Combine it with a side salad, small chili, hot baked potato, or Natural-Cut French Fries with Sea Salt -- along with a cold drink or Frosty.