Industry News | May 29, 2013
Wendy's Reintroduces a Summer Favorite
Salad season really heats up starting today ... with the return of Wendy's most popular seasonal favorite: Berry Almond Chicken Salad.
Featuring fresh, hand-picked U.S. blueberries and California strawberries -- which are also hand-sliced in every Wendy's kitchen -- the Berry Almond Chicken Salad combines a warm, grilled chicken breast on a blend of 11 types of field greens and topped with shaved Asiago cheese and California roasted almonds. This summertime delight is served with a signature fat-free raspberry vinaigrette dressing – including red raspberries, acai juice, and balsamic vinegar and is only available throughout the summer.
But the real stars are the juicy strawberries and plump, tangy blueberries that are picked at the peak of freshness. Wendy's will buy two million pounds of strawberries and one million pounds of blueberries from now through September to satisfy consumers' cravings for the Berry Almond Chicken Salad.
"Thank goodness berries are ripening on the vine – at last," says Derek Detenber, Wendy's vice preside of brand management. "Wendy's fans have been clamoring for the return of our Berry Almond Chicken Salad. It's as good as the cafe-style salads, in terms of ingredients, preparation, and taste. And ours cost less."
Like all Wendy's salads, fresh preparation of the Berry Almond Chicken Salad is a key ingredient in every kitchen. Every day Wendy's starts with whole heads of romaine and iceberg lettuce then washes, chops, and even uses a salad spinner to ensure crispness. The strawberries and blueberries are washed and the strawberries are hand-sliced. The chicken is 100 percent all-white breast meat. It's grilled in every kitchen, chopped, and served warm on the salad. The recommended price is $6.49 for a full-size entree and $4.49 for a half-size portion.
The full-sized Berry Almond Chicken Salad supplies three servings of vegetables and one serving of fruit, and it has 460 calories (360 without dressing), while a half-size portion provides two servings of vegetables and a half-serving of fruit at 270 calories (220 without dressing). The blueberries and strawberries are packed with antioxidant-rich nutrients that promote good health.
Berry Almond Chicken Salad joins Wendy's year-round lineup of premium salads from its Garden Sensations line: Apple Pecan Chicken, Spicy Chicken Caesar, BLT Cobb, and Baja.
"Many chains offer salads, but not all salads are the same, and the word 'fresh' is often overused. We offer cafe-quality premium salads at a quick-service price," says Craig Bahner, CMO of Wendy's. "We take great pride in being the salad leader in our industry."
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