Industry News | March 26, 2012

Wendy's "Rocks The Guac" With New Sandwich

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Spicy chicken lovers, get ready to "rock the guac" with Wendy's new Spicy Chicken Guacamole Club! 

Wendy's popular Spicy Chicken Sandwich adds even more flavors with a zesty ranch sauce and yes, guacamole, to create a big, bold tasty sandwich. 

The Spicy Guacamole Chicken Club starts with Wendy's original Spicy Chicken whole filet that gets its kick from Wendy's own special blend of seven spices, and brings extra heat with a slice of all-natural pepper jack cheese.

To balance the heat, add a zesty ranch sauce and creamy, natural guacamole. And, what's a club sandwich without bacon?  Wendy's thick-cut applewood smoked bacon, a full slice of tomato and crisp, hand-leafed lettuce, all on a buttered toasted bun.  

Consumers who live on the mild side can substitute the Spicy Chicken Filet for the Homestyle breaded Chicken Filet or Ultimate Chicken Grill, because like all of Wendy's menu items, the Spicy Chicken Guacamole Club is made to order.

"Consumers tell us they're willing to try bold new products, so we created an exciting flavor profile that will awaken your taste buds," says Gerard Lewis, Wendy's Senior Vice President of Product Development.  

"We continue to pay attention to our customers' taste cravings, and the Spicy Chicken Guacamole Club is perfect when they want to add a little kick to their day."

For a limited time the Spicy Guacamole Chicken Club joins the Asiago Ranch Chicken Club as the latest innovation to Wendy's line of chicken offerings. 

From the classics -- the Homestyle Chicken Fillet, Ultimate Chicken Grill and the original, gold standard Spicy Chicken sandwich -- to these new menu additions, the chicken line-up appeals to a full spectrum of consumer tastes.

The Wendy's system includes more than 6,500 franchise and company restaurants in the U.S. and 26 countries and U.S. territories worldwide.  For more information visit www.wendys.com, or www.aboutwendys.com.