Industry News | March 9, 2004

Wendy's Rolls Out Spinach Salad LTO

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This week Wendy's began offering the Spinach Chicken Salad as a limited time addition to its Garden Sensations(TM) salad line. It will be available through the summer months.

Featuring baby spinach, romaine, chicken, grape tomatoes, bacon, chopped egg, and garlic croutons, the Spinach Chicken Salad will be made fresh throughout the day, according to the company. It is served with sweet-and-sour bacon dressing -- at 2.5 grams of fat per serving -- on the side with the croutons. The suggested price for the Spinach Chicken Salad is $3.99.

"Wendy's strives to provide our customers with a variety of wholesome food choices," said Lori Estrada, Wendy's vice president of research and development, in a statement. "Promotional offerings like the new Spinach Chicken Salad reflect our continuing efforts to find fresh, innovative ways to give our customers the products they want and enjoy. It's a great tasting salad that stands out from the crowd." Wendy's is no stranger to salads. It introduced a salad bar nationwide in 1979, and in February 2002 launched the Garden Sensations line of entree salads.

According to the company, the introduction of the Spinach Chicken Salad follows the success of Southwest Chicken Caesar Salad, a Wendy's promotional salad introduced last spring for a limited time.

Television, print and radio advertising will support the launch of the Spinach Chicken Salad. Television commercials began appearing in March 8 and will run through April 7.