Industry News | October 12, 2006

Wendy's Sells Baja Fresh

Bookmark/Share this post with:
Email this story Email this story
Printer-friendly versionPrinter-friendly version

Read More About

Wendy's today announced a definitive agreement to sell the Baja Fresh Mexican Grill restaurant chain to a west coast restaurant operating company for about $31 million. The deal is expected to close during the fourth quarter, subject to customary closing conditions.

Baja Fresh operates about 300 fresh Mexican restaurants in the U.S.

The group purchasing Baja Fresh is a consortium of Investment Groups lead by David Kim. Mr. Kim and his team are experienced restaurant and retail operators. Being both a franchisor and franchisee, the group has several national brands including Sweet Factory, Cinnabon, KaBloom, and Denny's. The Company's employee base of more than 3000 is dedicated to the operations and support for the 400 plus company owned and franchise locations across the United States.

"This transaction, as well as our September 29th spin-off of Tim Hortons(R), will allow us to sharpen our focus on the Wendy's brand," said Kerrii Anderson, Wendy's interim Chief Executive Officer and President. "We wish all the best to the employees and franchisees of Baja Fresh."