Industry News | June 7, 2013
Wendy's Serves Up Summer Fun with $1.99 Kids' Meals
This summer, both kids and parents alike are finding new menu items and interactive games in Wendy's Kids' Meals.
In addition, all Kids' Meals are available for $1.99 after 4 p.m.
"Mealtime is important for parents to spend with their children—even if it's on the go,” says Liz Geraghty, Wendy’s vice president of brand marketing. “By providing nutritious options on our Kids' Meal menu and interactive games for the whole family, we hope to create quality moments for parents to engage with their kids.”
Wendy's has recently joined Kids LiveWell, a program launched by the National Restaurant Association in collaboration with Healthy Dining Finder to help parents and children select nutritious foods when dining out.
Wendy's has two complete meal options that meet the nutrition criteria of Kids LiveWell:Grilled Chicken Wrap with sliced applesand Kids' Meal Hamburger with sliced apples.
Drink choices for both meals include Juicy Juice 100 percent apple juice, TruMoo 1% low-fat white milk, and Nestle bottled water.
"Since 1969, we've offered a customized menu, which allows adults and children to choose the foods that meet their individual needs and tastes," Geraghty says.
Wendy's has expanded its Kids' Meal options by introducing a Grilled Chicken Wrap. The Grilled Chicken Wrap starts with one-half of a grilled chicken breast, topped with crisp lettuce, Cheddar cheese, and a honey mustard sauce, all wrapped in a flour tortilla.
As part of the company's "Pause. Play. Together." initiative, every Kids' Meal comes with interactive games that parents can play with their children or toys that can be used to teach them something new.
This summer will feature Klutz Triptivities activity books that have games, puzzles, doodles, flipbooks, and more.
"All of our toys are designed to encourage 'family time' with parents and children," Geraghty says.
The new Wendy's Kids' Meal menu is another component of Wendy's ongoing brand transformation initiative, which also includes menu innovations; the reimaging of restaurants with a bold, contemporary look; an updated Wendy's logo; new crew uniforms; consumer-preferred menuboards and packaging; and a completely overhauled Wendys.com.
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