Industry News | July 21, 2004

Wendy's Takes Kids Meal Options National

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Wendy's announced it will now offer customers the option of substituting milk and a fruit cup for soft drinks and French fries in their Kids' Meals. The national roll-out this week follows a successful nine-month test at 420 Wendy's restaurants in Columbus, Ohio; Miami; Philadelphia; and Raleigh, N.C.

"We're continuing to look for new opportunities to help families find ways to balance their diets through varied, nutritious menu options," said Tom Mueller, president, Wendy's North America. "The milk and fruit cup are choices that kids like and parents have told us they appreciate."

When ordering a Wendy's Kids' Meal, consumers can now substitute eight-ounce, single-serve plastic containers of reduced fat (2%) white or lowfat (1%) chocolate milk and a mandarin orange fruit cup at no additional charge. The items can also be ordered a la carte.

Starting next month Wendy's will add Baton Rouge as another test market for the combo meal program where customers can substitute chili, a baked potato, or side salad in place of French fries. Wendy's also continues to actively test the concept in New Orleans, Portland, Ore., and Charleston, W. Va. In August, an extensive wave of local television and radio advertising will be launched to support the test.