Industry News | April 7, 2004
Wendy's Testing Combo Substitutions
Wendy's has announced it is testing in three cities the option for consumers to substitute chili, baked potato, or salad at no charge in combo meals. The Dublin, Ohio-based chain in testing the concept in New Orleans; Portland, Oregon; and Charleston, West Virginia. The outcome of the test will determine whether Wendy's will roll out the option to all its restaurants in North America.
The details of the test were previewed in February at the American Dietetic Association's Leadership Institute, where many of the attendees commented favorably on this initiative, according to Wendy's.
"We all want a little variety in our combos once in a while," said Tom Mueller, Wendy's president and chief operating officer. "The wide variety of food on our existing menu opens up the door of possibilities for us.
"This effort could elevate our entire combo program to a whole new level."
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