Industry News | June 28, 2013
Wendy's Venturing From the Norm with Pretzel Bacon Burger
Wendy’s is once again bringing bold innovation to the quick service restaurant (QSR) category with one of its most anticipated offerings of the year – the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy’s history. The Pretzel Bacon Cheeseburger will be in all N.A. Wendy's locations by July 4, and we will be offering it all summer long.
“Wendy’s knows food trends. We tapped into consumers’ love of pretzels and transformed the iconic snack into an artisan-crafted cheeseburger,” says Craig Bahner, Wendy’s CMO. “We constantly search for foods that customers crave, and we’ve created the ultimate mash-up of three American loves – Pretzels, Bacon and Cheeseburgers – to deliver new standards of quality and taste.”
The premium, artisan-crafted cheeseburger features an artisan-baked, authentic pretzel bun and an emphais on flavor layering, all for a low price. Wendy’s pretzel buns are made using the same authentic process of traditional soft pretzels, giving them a rich interior flavor and a chewy crust that enhances the entire Pretzel Bacon Cheeseburger. Each pretzel bun is also hand cut, giving each one its own special appearance. The pretzel bacon cheeseburger combines a fresh, spring mix made with nine different greens, hand-sliced red onion and tomatoes with 100 percent fresh, hot, and juicy beef and warm cheddar cheese sauce. Natural cheddar cheese, Sweet & Smoky Honey Mustard, and thick, center-cut Applewood Smoked bacon round out this flavor-filled cheeseburger — all carefully enveloped in the signature toasted pretzel bun. This new Wendy's creation is only $4.69 (prices may vary).
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