Industry News | May 21, 2008
Wendy's Will Introduce New Frosty Shakes
The new Frosty Shakes, topped with whipped cream and a cherry, are served with a straw. The traditional Frosty is thicker so it has to be eaten with a spoon.
In 1969, when Dave Thomas opened his first Wendy's in Columbus, Ohio, the Frosty was one of five original items on the menu. The Frosty only came in one flavor -- Chocolate -- until 2006, when Vanilla was added. Since then, the Company has introduced Frosty Floats and Twisted Frostys with candy or cookie toppings mixed in.
"This is another example of how we're actively expanding our dessert and beverage portfolio by leveraging the power of our proprietary Frosty brand," said Wendy's Interim Chief Marketing Officer Paul Kershisnik.
Beginning in early June, national advertising support will emphasize the premium quality of the Frosty shakes, using five kinds of cocoa, real vanilla beans, and sauce made from real strawberries.
In addition to shakes, Wendy's is introducing a Nestle Toll House Cookie Dough Twisted Frosty this month.
Wendy's annually serves more than 350 million Frostys.
Food & Beverage
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