Industry News | March 29, 2013
What Basketball? California Tortilla Hosts Its Own Elite 8
Florida Gulf Coast’s Cinderella story this NCAA playoff season has made for some great headlines—but it’s done a number on most people’s brackets.
California Tortilla, though, wants everyone to be a winner. This year, the fast-casual chain invites fans to get in on the action with the first annual Elito 8 Tournament: it’s up to Cal Tort fans to determine the next limited-time offer, as eight possible menu items go head-to-head for the popular vote. The Elito 8 were first revealed on "Selection Monday" on Facebook and the California Tortilla website.
The voting starts March 30, giving fans a chance to cast their ballots in four brackets. First, they pit vegetarians against seafood lovers; second round, All-American in one corner, the flavors of Thailand in the other; next up street versus meat; and finally, a carnivore showdown. The winners of each round will move on to the Semifinals, held April 3 and 4, culminating in the Championship on April 5. The victor gets the honor of becoming California Tortilla’s next limited-time featured menu item.
And one randomly selected voter will win a catered NCAA Championship viewing party for 20 guests—and a big screen TV to watch the game in style. Fans can visit the Cal Tort blog to meet the teams and read their stories, then cast their vote, once per day, at California Tortilla.com. Each vote counts as one entry into the prize drawing. Winners will be announced April 6, just in time for the big game. California Tortilla fans get to try the champion limited-time offer at all participating locations this May.
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