Industry News | November 15, 2010

What’s Pollo Campero Going to Do Now? Go to Disney World

Visitors to Downtown Disney Marketplace can now experience the food of Pollo Campero, an international Latin chicken quick-service restaurant, and the first-of-its-kind Fresh A-Peel, featuring made-to-order fresh selections.

At Pollo Campero, Walt Disney World guests can order combinations of freshly prepared Latin chicken, side dishes such as yuca fries and sweet plantains, and Latin drinks including horchata and tamarindo.

“Today is a landmark day for Pollo Campero,” says Roberto Denegri, president and chief operating officer of Campero USA. “We’re thrilled to open our newest restaurant at Disney, the No. 1 family vacation destination in the world. Most importantly, we’re excited to introduce guests to the fantastic flavors of our legendary Latin chicken.”

Inspired by Disney’s commitment to offer its guests more healthful options, award-winning restaurateur Larry Levy and Pollo Campero teamed up to create Fresh A-Peel. Operating in the same location as Pollo Campero, Fresh A-Peel features a nutritious array of hot-off-the-grill items and chef-prepared salads and wraps, as well as gluten-free cupcakes and bakery treats.

“Our menu relies on the freshest, most flavorful ingredients,” Levy says. “I wanted to create nutritious foods even my grandchildren would love. All of them have favorites on the Fresh A-Peel menu, whether they are picky eaters or adventurous tasters.”

The restaurant has a back-to-basics approach to serving family favorites that are prepared in a better-for-you way. Chef-prepared entrees including salads are made with locally grown produce and available in a bowl or as a wrap, and all-natural burgers are prepared to order. Balanced kids meals are served with fresh fruit and healthy sides, while other menu offerings are gluten-free, low-sodium, and vegetarian.

“This single restaurant offers guests an incredible range of dining choices, all in one location,” says Adam Cummis, president of the joint venture. “Not only can guests order Pollo Campero’s legendary fried or grilled chicken and signature side dishes, but they can also indulge in Fresh A-Peel’s nutritious and delicious meals. By pairing these two concepts together, we’ve created a destination that offers something for every diner, and we’re changing the way people think about quick dining.”