Industry News | September 10, 2011

Whataburger, Coca-Cola Support Military with Cup Sales

In recognition of the men and women who serve our country, Whataburger, in partnership with Coca-Cola, will launch an exclusive, limited-edition Classic Cup collector's series. The collector's series will debut at 6 a.m. on Monday, September 12, and will give loyal customers a nostalgic keepsake as well as something more–the chance to give back to military patients and their families. Beginning at 6 a.m. each Monday from September 12 through October 3, Whataburger restaurants will serve its delicious and refreshing Coca-Cola beverages in a different collector's cup, while supplies last. Each cup will feature the unique Whataburger and Coca-Cola logos from the past, including the 1960s, '70s, '80s, and today. No additional purchase is necessary; customers are treated to the collector's item with the purchase of a medium-size soft drink. Customers need only to come early each Monday throughout the campaign, as each new cup design will debut at 6 a.m. and supplies of each cup are limited to approximately 700 per restaurant. Along with the lasting keepsake, customers who receive a Classic Cup will also be giving back to military families. For each Classic Cup sold, Whataburger will donate five cents to Fisher House, a "home away from home" for families of military patients receiving medical care at major military and Virginia medical centers. Whataburger hopes to donate more than $100,000 to Fisher House as a result of the Classic Cup campaign. "We know our loyal customers will enjoy the collector's items, but the real hope is to raise awareness and much-needed funds for the military families being served by the Fisher House," says Preston Atkinson, president and COO, Whataburger Restaurants LP. "We are so pleased that together with Coca-Cola we can give back to our customers and the men and women of the military who have sacrificed so much for our country." Fisher House, a public-private partnership, manages at least one Fisher House at every major military medical center in the nation. The homes are used at no charge by families of military men and women currently receiving treatment for unexpected illness, disease, or injury. Annually the Fisher House program serves more than 12,000 military families. "Fisher House Foundation is grateful for the support of Whataburger and their loyal customers," says David Coker, president, Fisher House Foundation. "This is a great way to honor our troops and show support for our military families. We are humbled that we were chosen as the beneficiary for this campaign." In addition to its donation, Whataburger team members will serve breakfast to families at local Fisher House facilities in El Paso, Houston, Dallas, Biloxi, San Antonio, and Fort Hood in Texas throughout the duration of the Classic Cup campaign.