Industry News | May 14, 2013

Whataburger Condiments Hit H-E-B Shelves for Memorial Day

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Following buzz about Whataburger’s condiments coming to H-E-B stores, the two Texas companies announced that Fancy Ketchup, Spicy Ketchup, and Original Mustard should arrive in stores just prior to the Memorial Day weekend by Saturday, May 25.

The Whatatfries product—a potato chip version of the french fry—should hit stores around the end of June 2013.

H-E-B will carry both of Whataburger’s ketchup varieties, Fancy Ketchup and Spicy Ketchup, in 20-ounce bottles, and its Original Mustard in 16-ounce bottles at all of its stores, including Central Market, Mi Tienda, and Joe V’s Smart Shop.

Bottled condiments will not be available for purchase at Whataburger restaurants at this time.

“The level of excitement from our customers over our announcement of Whataburger ketchup and mustard coming to H-E-B stores was unprecedented,” says H-E-B group vice president of grocery procurement Reade Ahrens. “H-E-B is proud to announce the products will be available to H-E-B customers in time to celebrate Memorial Day weekend.”

Whataburger president and CEO Preston Atkinson adds, “We’re incredibly pleased with the enthusiastic response from customers of both Whataburger and H-E-B. It’s no secret Whataburger has really good ketchup and mustard, and, like our burgers, they have a loyal following all their own.”

H-E-B is also launching a new product called Whatafries, which leverages Whataburger’s brand. The H-E-B product is a potato chip version of the french fry, cut from real potatoes and available in a 7.4-ounce bag.

Original Flavor H-E-B Whatafries will debut this summer on the snack aisle exclusively at H-E-B stores.