Industry News | April 29, 2013

Whataburger Crowns Champions in Competition

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After six months of intense competition among more than 700 Whataburger restaurants, Whataburger crowned its three “WhataGames” victors in a ceremony last night. Whataburger #790 from San Antonio emerged as the WhataGames 2013 Champion, while Whataburger #669 from Laredo, Texas, took home the Silver medal and Whataburger #982 from Pflugerville, Texas, won the Bronze medal. 

WhataGames is a unique and spirited contest designed to test the skills of Whataburger team members in three categories: operations, corporate history, and customer service. WhataGames is a company tradition.
 
The three winners emerged from 21 finalist teams, who had already advanced from a pool of 100 semifinalists. Those semifinalists beat out their competitors among Whataburger’s more than 740 restaurants in 10 states. Semifinalists had to prove their skills through a series of elimination rounds to earn one of the 21 coveted spots at the WhataGames Finals in Dallas this week. The finalists competed in three days of high-intensity competition for the Gold Medal and the esteemed title of WhataGames 2013 Champion, as well as silver and bronze medals, and $165,000 in cash prizes. 
 
“I think WhataGames 2013 was our most exciting contest yet. The passion and drive from the teams to win was humbling, and it was really extraordinary to watch them compete,” said Clifton Rutledge, chief operating officer of Whataburger Restaurants LLC. “All 21 finalist teams performed at extremely high levels, and I’m so proud of all of them for their achievements. I’m especially happy to congratulate our medalists from San Antonio, Laredo, and Pflugerville. Beating out more than 700 strong competitors to win WhataGames is a tremendous feat.”
 
Finalist teams were made up of 13 competitors. Each member of the Gold Medal-winning team receives $5,000, each Silver Medal team member wins $2,500, and each Bronze Medal team member wins $1,000. Additionally, all Whataburger family members at the winning restaurants receive 10 percent of the finalist prize amount.
 
Additionally, Whataburger service technicians competed in regional teams for medals and cash prizes in the Maintenance Games Competition. This portion of WhataGames is designed to reinforce the quality of maintenance work by testing service, productivity, organization, and knowledge.