Industry News | June 6, 2011

Whataburger Gets Fruity This Summer

Whataburger announced two new additions to its menu, the Pineapple Pie and Pineapple Shake, both available for a limited time only.

The new menu items will be available Monday, June 6, at 3 p.m. through Monday, August 22, at all Whataburger locations.

"While we are known best for our fresh, made-to-order burgers, our pies and shakes have made a name for themselves as well," says Rich Scheffler, Whataburger Restaurants, LP group director of marketing. "The newest pineapple pie and shake are the perfect tropical combination for summer."

Whataburger has served shakes since its first restaurant opened in 1950. The pineapple shake, introduced for the first time this summer, joins Whataburger's traditional shake flavors of chocolate, vanilla, and strawberry. All shakes are offered in three sizes: 16-ounce, 20-ounce, and 32-ounce.

Pies made their debut on the Whataburger menu in the late 1950s. Pineapple, the newest flavor, joins the menu's traditional hot apple pie, a Whataburger customer favorite.

In addition to delicious pies and shakes, other Whataburger dessert options include sugar and chocolate chunk cookies, cinnamon rolls, and fruit chews. Dessert is served at Whataburger 24 hours a day, 7 days a week, 364 days a year at all 724 locations.

For nutritional information on the Pineapple Pie, Pineapple Shake, or any other Whataburger menu item including Whataburger's low calorie options, customers can visit www.whataburger.com