Industry News | April 2, 2014

Whataburger Heats Up with Jalapeño Cheddar Biscuit

Whataburger’s customers can try a new spin on an old favorite with the brand’s new Jalapeño Cheddar Biscuit, available for a limited time. The new offering is a buttermilk biscuit with shredded cheddar cheese and diced jalapeños baked inside, resulting in a cheesy taste with the flavor of a jalapeño, but without the heat.

Customers can enjoy the Jalapeño Cheddar Biscuit in a number of ways: on a Biscuit Sandwich with sausage or bacon, egg, and cheese; with Biscuits & Gravy; as part of a Breakfast Platter Meal with sausage or bacon, egg, and hash browns; or á la carte.

“Our new Jalapeño Cheddar Biscuit is a savory twist on a breakfast classic,” says Whataburger vice president of marketing and innovation Rich Scheffler. “Our customers appreciate the variety Whataburger offers, especially for breakfast, and we think they’ll really enjoy this combination of flavorful ingredients baked to perfection.”

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