Industry News | August 20, 2014

Whataburger Launches Sauces, Mayo at H-E-B

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Whataburger and H-E-B Grocery Stores announced that Whataburger's Signature Sauces are now available at H-E-B and Central Market stores. The bold flavors that are found on some of Whataburger's most popular burgers and sandwiches are now available in the condiment aisle and include Peppercorn Ranch, Creamy Pepper Sauce, Jalapeño Ranch, and Honey Mustard.

Whataburger also announced the retail launch of its Original Mayo. This light mayonnaise has 50 percent less fat and 40 percent fewer calories than regular mayonnaise. Customers can find it next to Whataburger’s Fancy Ketchup, Spicy Ketchup, and Original Mustard already in stores.

Whataburger launched into retail sales last summer by bottling its popular line of condiments and making them available exclusively at H-E-B stores in Texas. Since then, new products have been added to shelves including Whataburger’s own Premium Pork Sausage and Honey Butter.

“Whataburger’s entry into the retail market over the past year has been an exciting ride for us. The response from our fans has been overwhelming and we’re thrilled to offer customers a wider variety of Whataburger products they can take home,” says senior vice president of Whataburger Retail Dino Del Nano. “We’ve enjoyed a fantastic partnership with H-E-B and look forward to introducing more products in the coming months.”

“H-E-B customers are serious about flavor,” says Reade Ahrens, vice president of grocery merchandising for H-E-B. “H-E-B is known for developing unique flavors for our customers to enjoy, our partnership with Whataburger is a strong component to bringing Texans the products they demand at the prices they deserve.”

 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.