San Antonio–based Whataburger awarded all media planning and buying duties to Austin’s McGarrah Jessee after a four-month search that included national and global media agencies. McGarrah Jessee has handled creative duties for Whataburger since 2003.
"Whataburger customers are better connected at home and on the go than ever before, and we have an opportunity to evolve with them in the digital space," says John Lee, marketing and innovation director for Whataburger. "McJ showed us a clear vision for that evolution, as well as developing innovative plans for our offline marketing.”
McGarrah Jessee and Whataburger will continue to create ways to engage Whataburger’s fan base, as well as develop innovative plans to reach new customers.
“We’re at our best when we are able to tie all the threads together to tell a client’s story, and we're excited to add Whataburger to the remarkable list of brands who are leveraging this advantage,” says Brian Wheelis, director of media engagement at McGarrah Jessee.