Industry News | November 7, 2011

Whataburger Offers More Healthy Options

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Whataburger is all about choices.   Starting on Nov. 7 at 3 p.m. CST., customers have even more options with the addition of new healthy menu items available at all 729 restaurants.

Moms and dads will cheer for Whataburger's new apple slices, available with any Kid's Meal as a substitute for French fries and offered at no extra cost. Parents can rest easy as the apple slices substitution provides a good source of fiber and Vitamin C, and 90% fewer calories than French Fries.

The two-ounce portion of apple slices is also available for adults looking to cut calories and fat or add a serving of fruit to their daily diet.

The 30-calorie apple slice side can be substituted for fries in Whatameals 1-8 at no charge, or for hash browns in Breakfast Whatameals for a small charge. They can also be purchased a la carte for a quick snack or breakfast on the go.

"We want to accommodate the variety in our customers' dietary needs with a wide array of options," says Rich Scheffler, Whataburger Restaurants, LP, Group Director of Marketing.

"Most importantly, we want our customers to know that no matter what they choose, they will be served Whataburger's fresh, high-quality food, with a smile."

Customers can now add a new healthful touch to any sandwich too, with Whataburger's new whole-grain wheat bun. The new bun will come standard with Whataburger's Grilled Chicken Sandwich.   When served with a diet drink and apple slices, this meal is just 500 calories.

Guests can also substitute the new bun on any Whataburger, Whatacatch, Whatachick'n, or Breakfast on a Bun sandwich at no extra charge.

In addition to these new menu items, Whataburger also offers customers the option of a side salad. The 90-calorie salad, a blend of head lettuce and Romaine with grape tomatoes and seasoned croutons can be substituted for fries in any Whatameal for a small charge. Whataburger also offers low fat vinaigrette and fat free ranch dressings with any of its salads.

 Today, Whataburger is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually.