Industry News | September 28, 2009

Whataburger Offers Wings Alternative for Football Fans

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Whataburger unveiled its new Buffalo Whatachick'n Sandwich, featuring a breaded chicken filet topped with lettuce, tomatoes, lightly melted Monterey Jack cheese, two slices of bacon, and creamy buffalo sauce on a toasted wheat bun.

Whataburger's new menu option offers an alternative, travel-friendly version of buffalo chicken wings for football season. It is available through November 9 at Whataburger's nearly 700 locations.

"Like everything we do at Whataburger, our new sandwich can be made to order and uses premium ingredients that are uncommon at many fast food restaurants," says Todd Coerver, Whataburger vice president of marketing and innovation. "With a creamy sauce featuring hints of jalapeno peppers and blue cheese, we created our new Buffalo Whatachick'n Sandwich to offer a little kick for the many customers who told us they are interested in bolder flavors."