Industry News | November 5, 2013

Whataburger Sells Proprietary Pancake Mix Online

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Whataburger pancake lovers can now make their own stacks at home, with the signature mix for Whataburger’s popular pancakes for sale on the company’s website, Whataburger.com.

The pancake mix, which comes in 1.75-pound bags, uses the same ingredients and recipe used in Whataburger restaurants. Customers simply combine the mix with water and follow the instructions on the label to enjoy. Each package makes approximately 32 pancakes.

Customers can order a two-pack of the mix for $14.99, or purchase one bag of the mix along with a three-pack of Whataburger’s Fancy Ketchup, Spicy Ketchup, and Original Mustard for $24.99. Both options include free ground shipping anywhere in the continental U.S.

“Whataburger pancakes are really popular with our customers, and now they can enjoy stacks of our hearty pancakes at home, anytime,” says senior vice president of Whataburger Retail Dino Del Nano. “In just a few clicks, customers can have Whataburger pancake mix delivered to their door for a perfect start to a wonderful family gathering. And with the holidays right around the corner, it makes for a great gift idea for a Whataburger fan who lives outside the 10 states we currently serve.”