Industry News | February 23, 2011
What's Brewing for Dunkin'? Single-Serve Portions
Dunkin' Donuts is teaming up with Green Mountain Coffee Roasters (GMCR), a leader in specialty coffee and coffee makers, on a promotion, manufacturing and distribution agreement that will make Dunkin’ Donuts coffee available in single-serve K-Cup portion packs for use with Keurig Single-Cup Brewers.
Beginning this summer, Dunkin’ Donuts will offer 14-count boxes of authentic Dunkin’ Donuts coffee in single-serve K-Cup portion packs exclusively at participating Dunkin’ Donuts restaurants in the U.S. and Canada.
"We believe customers will be delighted to learn that ‘America’s Favorite Coffee’ will soon be able to be prepared in America’s fastest-growing single-cup brewing system,” says Nigel Travis, Dunkin’ Brands CEO and Dunkin’ Donuts President.
“By introducing Dunkin’ K-Cup portion packs and making them available exclusively in our restaurants, we are giving more people more occasions to enjoy Dunkin’ Donuts coffee and more ways to enjoy using their Keurig Single-Cup Brewing Systems," Travis says. "We believe this alliance of two brand leaders means incremental sales for GMCR, for Dunkin’ Donuts, and for our Dunkin’ Donuts franchisees.”
GMCR will exclusively package the new Dunkin’ K-Cup portion packs using coffee sourced and roasted to Dunkin’ Donuts’ exacting specifications. Dunkin’ K-Cup portion packs will be available in five popular Dunkin’ Donuts flavors, including Original Blend, Dunkin’ Decaf, French Vanilla, Hazelnut, and Dunkin’ Dark. In addition, participating Dunkin’ Donuts restaurants will, on occasion, offer Keurig Single-Cup Brewers for sale.
“GMCR’s agreement with Dunkin’ Donuts is part of our strategy of aligning with the strongest coffee brands to support a range of consumer choice and taste profiles in our innovative Keurig Single-Cup Brewing system,” says Lawrence J. Blanford, GMCR President and CEO.
"Dunkin’ Donuts has top quality coffee, an extremely loyal customer base, and impactful advertising programs," Blanford says. "Combine those assets with consumers’ enthusiastic response to Keurig’s Single-Cup Brewing technology and we believe this alliance represents a truly exciting opportunity for both companies, with the potential to strengthen Keurig brewer adoption by consumers in one of the fastest-growing categories of the coffee industry.”
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