Industry News | February 23, 2009
When in Doubt: Drop the Prices
“Many consumers are having a tough time staying afloat in this stormy economy,” says Teka O’Rourke, director of menu marketing and promotions for Jack in the Box Inc. “With value-priced deals like our 2 for $3 fish filet sandwiches, we hope to provide some much needed relief to our guests.”
The fish filet sandwich, which features two fish filets, lettuce, and tartar sauce on a warm jumbo bun, will be available for a limited time at the suggested price, excluding tax, of two sandwiches for $3 at all participating Jack in the Box restaurants.
Food & Beverage
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