Industry News | July 20, 2010

Which Wich Now Open in Charlotte

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Which Wich Superior Sandwiches opened in Charlotte, North Carolina, on July 18. The Charlotte Which Wich is located at 1600 E. Woodlawn Rd., Ste. 260, in the Park Towne Village shopping center. It is the first Which Wich location in Charlotte.

Which Wich offers more than 50 varieties of customizable, toasted "wiches," from the signature Wicked sandwich, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and a choice of three cheeses, to unique items such as the Elvis Wich with peanut butter, honey, and banana. The Which Wich menu also includes plenty of vegetarian options, such as tomato & avocado and black bean patty, as well as several healthy wiches for less than 400 calories each. Guests can dine in or take out. Catering is also available.

Which Wich is also known for its creative ordering system. Guests use red Sharpies to mark up pre-printed menus on sandwich bags. They select a sandwich from one of 10 categories, then choose the type of bread, cheese, spreads, and vegetables. The sandwiches are prepared to guests' exact specifications and delivered in personalized sandwich bags. After they've enjoyed their wiches, guests are encouraged to draw on their bags using red Sharpies and hang their "artwork" on the community wall.

"I'm really excited to bring the Which Wich concept to Charlotte," says owner Grant Alexander, who hopes to open five to 10 more locations in the Charlotte area. "Park Towne Village is an ideal spot to introduce the city to Which Wich, because it's less than a five minute drive from SouthPark, Myers Park, and Dilworth. We offer great food in a fun and friendly atmosphere at a price point that appeals to everyone."

In addition to customized, toasted wiches, customers can enjoy hand-dipped shakes, signature house chips, and just-out-of-the-oven cookies in an edgy yet inviting environment. Which Wich locations feature music from Aware Records, newspaper reading stations, free WiFi, and a community wall showcasing the sandwich bag artwork.