Industry News | February 5, 2002
White Castle Invites Consumers to Make Valentine's Day "Steamy"
On February 14, customers will be greeted at the door by a host, taken to their own special candle-lit table complete with decorations and table linen. Here they will enjoy their very own server who will make sure they satisfy their crave in ease and comfort with their loved ones by their sides.
Couples will receive a photograph in a special holder to commemorate their night of indulgence. Mints will be available for those who wish to steal a kiss after dinner.
"We get a great response every year. We started receiving requests for information about the dinners by phone, e-mail, and from customers in the stores in January,'' said George Simon, regional director of restaurant operations. "It's a fun event for our team members as well. Volunteers from other locations offer to come help out at the participating Castles.''
"It is nice to see couples, families with children and groups of friends joining us for the festivities,'' said Jim Graf, district supervisor and coordinator of the event. "Last year we had a fun group of friends come in for something different to do, and they had a riot. It makes for an enjoyable evening for everyone.''
Nine locations in the Twin Cities area will offer special table service on Valentine's Day.
Food & Beverage
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