Industry News | May 23, 2008

White Castle Offers 27 Cent Burgers

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White Castle marks their 87th year in business in 2008 and is celebrating in style. During National Hamburger Month, White Castle is recognizing its loyal customers by turning back the clocks for 87 minutes of vintage-priced, 27 cent hamburgers, May 27, 2:00 p.m. to 3:27 p.m. only. White Castle is the official sponsor of National Hamburger month, celebrated every year May 1-31.

All White Castle locations in Chicago, Cincinnati, Detroit, and New York will be serving up the famous, tasty steam-grilled burgers at a vintage price, 27 cents each--for 87 minutes only, on one day only, May 27th, from 2:00 p.m. to 3:27 p.m. (limit 10). "We hope to make many White Castle cravers very happy during those 87 minutes at our participating locations," says marketing VP Kim Bartley. Over 250 locations will participate in the 87-minute promotion.

Selected White Castle locations in Columbus, Indianapolis, Louisville, Nashville, Minneapolis, Northeast Ohio, New Jersey, and St. Louis will also participate in the 27 cent celebration.

The offer applies to customers visiting a participating White Castle restaurant between 2:00 p.m. and 3:27 p.m. on Tuesday, May 27, 2008 only, limit ten 27-cent hamburgers per person. The promotion is limited to drive-thru or dine-in; no phone orders will be accepted. The promotion will be supported with in-store posters and reader board messages.

White Castle opened its first restaurant in Wichita, Kansas, in 1921 and sold its burgers for only 5 cents. During the 1930s prices increased slowly. It was 1950 before the price of a hamburger rose from 10 to 12 cents. The 12-cent price held until 1967 when the price of a burger increased to 14 cents. The price of a Slider didn't reach the 27-cent mark until the early 1980s. While prices have always varied from city to city, the average price of a White Castle hamburger today is 53 cents.

White Castle owns and operates 413 restaurants in Chicago, Cincinnati, Columbus, Detroit, Indianapolis, Louisville, Minneapolis, Nashville, New Jersey, New York, and St. Louis.