Industry News | June 17, 2008

White Castle Opens Detroit Location

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The first White Castle restaurant in the Detroit area opened on June 13, 1929, at 12328 E. Jefferson. Seventy-nine years and millions of hamburgers later, there is another White Castle location in Detroit. White Castle is pleased to announce the Tuesday, June 17, 2008, opening of their 48th location at 3832 East Grand River in Howell, Michigan.

The new White Castle will employ 60 people and has a dining room capacity for 45 customers. A fireplace adds a special cozy ambience to the dining area. Customers can dine on the run by ordering at the drive-thru. The location is easily accessed off Highway I-96 at Exit 141 and is situated in front of Wal-Mart.

"We are very happy to be a part of this fairly new and growing area of town," says Bob Harrison, Detroit regional director of restaurant operations. "This is a great shopping community, and we offer a unique variety of tasty food, value-priced and served quickly and courteously. We know people have busy lives and want good tasting food, they want it quickly, and they don't want to spend a lot of money. We think our presence in Howell will be very well received."

White Castle opened its first restaurant in Wichita, Kansas, in 1921 and sold its burgers for only five cents. It was 1950 before the price of a hamburger rose from 10 to 12 cents. The 12-cent price held until 1967 when the price of a burger increased to 14 cents. The price of a Slider didn't reach the 27-cent mark until the early 1980s. While prices have always varied from city to city, the average price of a White Castle hamburger today is 53 cents.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.