Industry News | January 18, 2010

White Castle: Royal Treatment On Valentine's Day

On Sunday, Feb. 14, Valentine's Day couples can enjoy a romantic, candlelit dinner complete with special menus, tableside service, and themed decorations at White Castle restaurants.

“Since we first offered reserved Valentine’s Day seating in 1991, this has become an annual tradition for many couples,” says Jamie Richardson, vice president of corporate relations. “It’s been a huge hit because a lot of our loyal customers – fondly known as ‘Cravers’ – either met in a White Castle restaurant or have other enjoyable memories they like to celebrate here.”

This year, White Castle will take a complimentary digital photo of each couple when they dine at the restaurant on Valentine's Day. The photo can be viewed later from the White Castle Web site.

White Castle expects demand for reservations to be even greater this year as Americans continue to seek ways to get more romance for less cash.

Hours for the Valentine's Day festivities vary by location, and reservations are filling up quickly. Visit the White Castle Web site for reservation details and telephone numbers.

“At White Castle, you can indulge your special someone’s craving for a romantic dinner without breaking your budget,” Richardson says.

He noted that Sack Meal #3 provides a dinner for two – complete with 10 of the distinctive Slyder® hamburgers, two 21-oz. soft drinks, and two regular French fries – for as little as $10.49. “It’s just one example of the value we’ve offered customers since we began selling our famous steam-grilled hamburgers for a nickel in 1921,” he says.

Valentine’s Day is just one of many programs through which White Castle engages and rewards its Craver customers and family of team members.

Every May, the company is the official sponsor of National Hamburger month. By submitting a recipe in the Crave Time Cook Off competition, customers have a chance to win a Crave Case every week for a year.

And customers can submit their ultimate Crave story in the 10th annual Craver’s Hall of Fame competition for the chance to join such fellow Cravers as "Harold and Kumar Go To White Castle" stars John Cho and Kal Penn, and members of the rock group The Smithereens in the hallowed Hall.