Industry News | March 29, 2007

White Castle Wants to 'Share A Meal'

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White Castle offers its "Share A Meal" concept starting April 1st through May 12th in most of its restaurants across the northeast and Midwest. White Castle has always been known for quality, taste, and value, and the Share a Meal concept delivers on all three attributes. Consumers can choose from four delicious meals, each just $9.99.

The Share a Meal concept is expected to become a popular lunch or dinner alternative for busy families or small groups out on the town looking for a great meal for a great price. Share a Meals offer an easy-to-order, conveniently bundled meal perfect for eating in one of White Castle's comfortable dining rooms, on the run, or while at home. Cravers can choose from Share a Meals that include their choice of either 18 hamburgers, nine chicken ring sandwiches, nine double hamburgers, or seven fish sandwiches. Each meal includes a large sack of fries or onion rings.

The Share a Meal campaign will be supported with broadcast and point-of-purchase advertising, featuring the company's popular "True Castle Stories" campaign, based on true customer accounts of their love of White Castle.

White Castle owns and operates 404 units in 11 states. Most restaurants are open 24 hours.