Industry News | March 29, 2007
White Castle Wants to 'Share A Meal'
The Share a Meal concept is expected to become a popular lunch or dinner alternative for busy families or small groups out on the town looking for a great meal for a great price. Share a Meals offer an easy-to-order, conveniently bundled meal perfect for eating in one of White Castle's comfortable dining rooms, on the run, or while at home. Cravers can choose from Share a Meals that include their choice of either 18 hamburgers, nine chicken ring sandwiches, nine double hamburgers, or seven fish sandwiches. Each meal includes a large sack of fries or onion rings.
The Share a Meal campaign will be supported with broadcast and point-of-purchase advertising, featuring the company's popular "True Castle Stories" campaign, based on true customer accounts of their love of White Castle.
White Castle owns and operates 404 units in 11 states. Most restaurants are open 24 hours.
Food & Beverage
Thank you for signing up to receive QSR's flagship e-newsletter, A.M. Jolt. To help us better serve the information needs of our audience, please complete the information below.
In addition to A.M. Jolt, we also offer the following e-newsletters and communications. Please mark those you would like to receive.
- Business Services
- Cleaning & Sanitation
- Computer Systems/Software
- Dispensing Equipment
- Disposables, Packaging, Plastics
- Equipment Installation/Repair
- Financial Products/Services
- Food Products
- Franchise Opportunities
- Kitchen Equipment
- Safety Services/Products
- Security Systems