Industry News | June 8, 2012

Wienerschnitzel Brings Back Footlong in Three Varieties

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Wienerschnitzel has re-introduced its Footlong: a 12-inch hot dog that satisfies twice the craving of its classic six-inch dog.

Beginning June 4, customers can shift their taste buds into overdrive with the new Footlong, which is available in three varieties: the ever-popular Chili Cheese Footlong, the classic Chili Footlong, and the traditional Mustard Footlong. 

“When one hot dog just doesn’t cut the mustard, the Footlong is the perfect choice to satisfy those bigger cravings,” says Tom Amberger, vice president of marketing for Wienerschnitzel. “Wienerschnitzel customers have always enjoyed the novelty of a footlong hot dog. We like to say this big dog is ‘Twice the Der’ because it’s doubly good and fun to eat!”

The Footlong is available at all Wienerschnitzel locations beginning June 4. Prices start at $2.59 and may vary by location. 

The Footlong promotion will be supported with television and radio advertising, online marketing, social media, and in-store point-of-purchase materials.